words. branding. online badassery.

The fabulous world of the big bad web is all about buying into someone else’s product. If they have something you think you need and they have caught your eye, they have sold themselves and their product.

When you see what they are selling and think: “fuck yeah, that is going to work for me?”  You see their charisma, their charm, their everything and want to be it. Then you wonder how they created all sorts of online badassery? You are hooked, line and sinker. If you are anything like me, you wonder how they crafted such genius.

I have fallen into this trap SO MANY TIMES! Buying into someones product only to have it not work for me, most of the time failing. The thing is – these things don’t work for me for a million and one reasons but the biggest one is that person, that thing, that is their brand. While I am awesome in so many ways I am not their brand and I need to figure out my own persona, my own brand and my own me. Without a confident force of self to be reckoned with I think there will be no mass following. You need to deliver your awesomeness and not try to deliver someone else success filtered through you.

  1. I honestly think I just realized that I have been trying to find success through other peoples personas. In my works, in my relationships, in my friends, in my blogging and in my drafting. I need to rip off the fear band-aid and be unapologetically me. The only way it can ever work. The raw, blunt, funny, adventurous spirit that I am. The one that likes thrift-ed band tees and Birkenstocks. That person needs to learn how awesome she is and stop trying to figure things out based on what worked for other people.

You know lots of people boast on their YouTube or blog all about all the things they are amazing at – I struggle with that … I don’t want to feel like I am boasting so I don’t tell people I worked on 4 Continents.  That is not a lie, that is the truth. I often downplay and say I volunteered in Chile instead of saying I worked with the United Nations in South America. I see all these people shout all the amazing things they have done and it made me realize that it is all in the language, the approach and not apologizing for opening up doors for yourself. It is all how you present the material. You create that image with your words.

 WORDS ARE MAGIC!

How often do you confidently write about you and say to the world FUCK YEAH – I’m awesome?!

Yesterday night I popped by my parents and in a conversation with my Dad he said something he always says to me … that I have the same disease that he has wanting to explore. The difference between me and my father is this: I think calling yourself a disease is unhealthy, it doesn’t bring your confidence up – in fact it shows how little you value one of your biggest assets! Your sense of adventure, your need to be busy and your need to accomplish things and to learn. It is not a disease to want to learn, explore and adventure. It is doing yourself some disease by not pursuing a passion and by letting yourself be told what you need to do to have a life you don’t  want.

It is really, really hard to disassociate with comments people make. For the last decade I have dealt with all sorts of people telling me how I should go about living my life. And that I need this career and this desk job life and this security and the thing is … it’s boring as fuck. I am tired as hell of working 60 hours a week, I am tired as fuck serving coffee and working with immature entitled bitches. I am tired of this life I created for myself that isn’t really getting my anywhere. Holidays damn near financially break me. I am tired all the time. Life isn’t that fun and I am a goddamn hermit. What the fuck even is that?

All I have wanted to do for years is have my own thing, my own business, my own income and by golly I am going to fucking make it happen …. With all my potty mouthed eloquence.

So it is all how you market yourself, isn’t it?Are you marketing yourself a tired, washed up, low energy zombie and are you ready to face the big bad world on your own?

What words are you?

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